"Customer feedback can help improve your products and services, spark new ideas, uncover weaknesses in your operations, influence your marketing strategy, boost customer satisfaction, and more. And considering that 80% of businesses expect to compete mainly based on customer experience, according to data from business research and advisory firm Gartner, going straight to the source can help ensure you're providing an experience your customers love, return to, and tell their friends about."
"As trends continue to change and her target demo shifts to Gen Z brides, Chen lets customer feedback guide her product strategy. "Our customer loves to give us feedback," Chen says on " Shopify Masters." "Whether it's color, silhouettes, fabrics, wedding vibes-whatever it is, they're not afraid to reach out and tell us what they want." Chen and her team welcome it all, putting systems in place to collect insights and analyze trends."
Customer feedback delivers actionable insights for improving products, services, operations, marketing, and customer satisfaction. Eight brands used feedback to evolve offerings, inform product strategy, and target shifting demographics. Many businesses now prioritize customer experience, with 80% expecting to compete primarily on that basis. Founders collect feedback via formal surveys, Instagram polls, product reviews, third-party sites, Facebook community groups, and broadcast channels. Timely analysis of feedback reveals trends and anticipates customer needs several months before purchases. Welcoming all feedback and creating systems to capture and analyze insights enables brands to iterate, innovate, and align offerings with customer preferences.
Read at Press of Atlantic City
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