"In recent months, Google has promised to inject generative AI into the online shopping experience, and now it's following through. The previously announced shopping features of AI Mode search are rolling out, and Gemini will also worm its way into Google's forgotten Duplex automated phone call tech. It's all coming in time for the holidays to allegedly make your gifting more convenient and also conveniently ensure that Google gets a piece of the action."
"At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, its enormous "Shopping Graph" or retailer data means its AI is uniquely positioned to deliver useful suggestions. In the coming weeks, users in the US will be able to ask AI Mode complex questions about what to buy, and it will deliver suggestions, guides, tables, and other generated content to help you decide."
Google is rolling out generative-AI shopping features in AI Mode and integrating Gemini with Duplex to handle automated phone calls. Users in the US will be able to ask AI Mode complex questions about what to buy and receive suggestions, guides, tables, and other generated content to aid decisions. Some content in AI Mode will be ads, while initial Gemini shopping results will not include sponsored content. Agentic checkout allows users to set price thresholds, receive alerts, and authorize automatic purchases with Google Pay at supported retailers including Chewy, Wayfair, and some Shopify merchants. Generated responses may contain errors and come with disclaimers.
Read at Ars Technica
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