Bold Management has purchased a majority stake in The Digital Prototype (TDP), expanding its presence in France. Founded by Enrico de Finis in 2018, Bold deals with brand-talent connections across various fields like fashion and music and is part of Ykone Group. TDP, founded by Robin Martin-Chave in 2019, manages prominent talents and hundreds of brand campaigns annually. With this acquisition, Bold aims to leverage TDP's reputation and expertise to extend its geographical footprint and strengthen operations in the competitive fashion and beauty sectors.
We've always believed in cross-market synergy and international scale. With TDP, we're not only expanding geographically - we're bringing on board a like-minded team with an incredible reputation in the fashion and beauty space.
The acquisition follows other global agency acquisitions by Ykone Group, such as Barcode in India and Cover Communications in Germany, as well as a broader trend of agency consolidation seen across groups including The Independents, The Lede Company and Orchestra.
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