""Agentic commerce - shopping powered by AI agents acting on our behalf - represents a seismic shift in the marketplace," gushes consultancy McKinsey. "It moves us toward a world in which AI anticipates consumer needs, navigates shopping options, negotiates deals, and executes transactions, all in alignment with human intent yet acting independently via multistep chains of actions enabled by reasoning models.""
""Not everyone, especially not competing businesses, wants a bot representing the customer. Software agents, as defined by developer Simon Willison, are "[AI] models using tools in a loop." Wire an LLM into a browser and maybe, if not derailed by mistakes, security controls, or lack of contextual data, the agentic system can carry out a request to purchase a specific item on a website or book a trip on an airline.""
Software agents are models that use tools in a loop and can be wired to browsers to perform multistep tasks such as purchasing items or booking travel. Industry vendors and consultancies portray agentic commerce as a major shift that will enable AI to anticipate needs, navigate options, negotiate deals, and execute transactions autonomously. Significant obstacles include model mistakes, security controls, lack of contextual data, legal ambiguities, and competitive resistance from businesses that do not want third-party bots acting on behalf of customers. The combination of technical, regulatory, and commercial frictions makes widespread autonomous agentic commerce unlikely in the near term.
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