"While it was tough to get used to seeing ads on the type of videos that never showed ads with a full Premium subscription, I was more disappointed with how Google treated me as a Premium Lite customer. Upon taking a closer look at its antics, I don't think its ultimate priority is to offer users a cheaper ad-free viewing experience. It's about something the company has never spoken of and never will."
"None of that was surprising, but I was truly taken aback when YouTube showed me a full-page ad that tried to convince me to upgrade to full Premium, all while I'd already switched to Premium Lite. It displays banner ads on the YouTube home screen telling me to upgrade to full Premium to enjoy a truly ad-free viewing experience that I'm currently missing."
YouTube Premium Lite is a lower-priced alternative to YouTube Premium that allows users to watch most videos ad-free. The plan is priced at roughly half of the full Premium subscription. Advertisements appear less frequently than on the free tier but remain more common in music videos. Subscribers may encounter full-page and home-screen banner ads promoting an upgrade to full Premium despite already subscribing to Premium Lite. These frequent upgrade prompts create a persistent reminder of reduced benefits and can feel like a discouraging treatment of Premium Lite customers. The behavior suggests a priority on nudging upgrades rather than solely offering a cheaper ad-free option.
Read at Android Police
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