"The screen economy that emerged around these apps optimized for attention, leading to engagement loops that made interactions stickier while failing to foster real social connections."
"The World Health Organization found that 1 in 6 people worldwide experienced persistent loneliness, contributing to 870,000 deaths per year and costing governments billions."
"Humans are social animals, biologically wired for social cohesion, which has been essential for survival throughout history, leading to the establishment of various community institutions."
"As traditional social institutions decline, the desire for community remains, giving rise to the IRL economy, which aims to facilitate in-person belonging."
Social media platforms like Facebook and Twitter promised to enhance human connection but instead contributed to a loneliness epidemic. The World Health Organization reported that 1 in 6 people experience persistent loneliness, resulting in significant health costs and economic losses. As traditional social institutions decline, a new market is emerging focused on facilitating in-person connections. This 'IRL economy' aims to satisfy the human need for social cohesion that has not been fulfilled by online interactions.
Read at Fortune
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