"Ofcom reported that just under half of adult social media users in the UK now post, share, or comment, a significant drop from 61% in 2024. The rise of video-oriented platforms has shifted user engagement away from traditional social media sites."
"Concerns about historic posts resurfacing and damaging reputations have grown, with 49% of adults now worried about the implications of their past online activity. This reflects a broader anxiety about the permanence of digital content."
"Joseph Oxlade noted that the popularity of video apps like TikTok has led to decreased posting and commenting on platforms like Facebook, as users prefer consuming video content over engaging in text-based interactions."
Social media users in the UK are becoming less active, with only 49% posting, sharing, or commenting, down from 61% in 2024. The decline is attributed to the rise of video apps like TikTok and Instagram's Reels, which have shifted user engagement. Concerns about historic posts impacting future professional prospects have increased, with 49% of adults worried about past content. Data privacy issues also contribute to reduced activity. Despite this, 89% of adult internet users still engage with at least one social media platform.
Read at www.theguardian.com
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