"From Monday, the social media giant will start notifying users aged 18 and over that they will be required to pay 3.99 a month for an ad-free experience. The company has not clarified when users will need to decide whether to pay or not. TikTok says its ad-free offering aims to give users more choice over their platform experience - but social media expert Matt Navarra says it forms part of a wider pattern of firms "putting a monthly price on stepping outside of the ad-targeting machine"."
"TikTok said it will gradually notify UK users about its own version, TikTok Ad-Free, in pop-up notifications over the next few months. "Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales and create jobs, while our new ad-free option gives people greater control over their experience," said Kris Boger, TikTok's UK managing director. "Together, this ensures we continue to deliver real economic impact while giving our community the flexibility to engage with TikTok in the way that suits them.""
"Those who opt to subscribe to TikTok Ad-Free for 3.99 a month will no longer see ads delivered by the company across areas of the app, such as within its For You feed. However, they will still see content posted by creators paid or sponsored to advertise particular products or services - often signposted with "#ad". Those who do not subscribe and opt to use TikTok for free will see personalised ads."
"TikTok says they will be able to control how personalised these are in the app's Settings. But where UK users can currently opt out of seeing t"
TikTok is introducing a subscription for UK users aged 18 and over that removes company-delivered ads. Starting Monday, users will receive notifications that they will be required to pay £3.99 per month for an ad-free experience, though the timing for when they must decide is not specified. TikTok positions TikTok Ad-Free as giving users more control over their platform experience. Users who subscribe will not see ads in areas such as the For You feed, but they may still see creator or sponsored content marked with “#ad.” Users who do not subscribe will see personalized ads and can adjust personalization settings in the app.
Read at www.bbc.com
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