"For five years, Caitlyn Jones has used Pinterest on a weekly basis to find recipes for her son. In September, Jones spotted a creamy chicken and broccoli slow-cooker recipe, sprinkled with golden cheddar and a pop of parsley. She quickly looked at the ingredients and added them to her grocery list. But just as she was about to start cooking, having already bought everything, one thing stood out: The recipe told her to start by "logging" the chicken into the slow cooker."
"Confused, she clicked on the recipe blog's "About" page. An uncannily perfect-looking woman beamed back at her, golden light bouncing off her apron and tousled hair. Jones realized instantly what appeared to be going on: The woman was AI-generated. "Hi there, I'm Souzan Thorne!" the page read. "I grew up in a home where the kitchen was the heart of everything." The accompanying images were flawless but odd, the biography vague and generic."
A surge of AI-generated, mass-produced posts is flooding Pinterest and frustrating regular users. Examples include recipe posts with nonsensical instructions and AI-generated images and biographies that appear authentic but are fabricated. A user who followed a recipe found poor results after encountering an AI-generated profile and odd phrasing like "logging" the chicken into the slow cooker. Disgruntled users are sharing complaints on community forums and subreddits. Critics label the phenomenon as low-quality "AI slop" that clogs content feeds and undermines the platform's prior emphasis on authentic Pins and creators.
Read at WIRED
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