""I didn't think the world needed a fourth or fifth best TikTok," Ready told Business Insider in an interview."
""Search is the core of the business," Ready said. "The business didn't have that clarity three years ago.""
""At the core of why we're winning with Gen Z is what we're doing with visual search and what we're doing to make it more positive than social media," Ready said."
Four years ago Pinterest lost users after chasing short-form-video and creator incentives. Bill Ready became CEO in 2022 and shifted strategy from duplicating TikTok to delivering a personalized, highly visual search experience. The company prioritized search as its core product, driving nine consecutive quarters of user growth and reaching 600 million monthly active users. About two-thirds of interactions are search-related, resulting in roughly 80 billion monthly queries. More than half of users are Gen Z, and 47% of surveyed Gen Z respondents use Pinterest for search. Revenue rose 17% year-over-year in Q3, though the stock remains below pandemic highs.
Read at Business Insider
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