""Following a global trend, digital media revenue in the United Kingdom is poised to grow in the next few years. As of 2025, the country's digital media market is worth more than 33 billion U.S. dollars. The majority of this revenue is attributable to video games and OTT video, underscoring the strength of these two segments in online entertainment. So, while the time spent with traditional media is declining, gaming and video streaming are propelling media usage in the UK" (statista.com, 2025)."
"For many, digital entertainment has become an extension of London culture itself. Just as the capital embraces pop-up restaurants, on-demand fitness and late-opening galleries, online leisure mirrors that same sense of choice and immediacy; it is less about replacing nights out and more about creating balance when time, energy, or weather make staying in the better option. One of the defining traits of London life is movement."
Digital entertainment increasingly provides Londoners flexible, indoor ways to unwind, driven by busy schedules, compact living and a need for adaptable downtime. Streaming platforms, live events and interactive apps offer immediate, tailored access without requiring extra travel across the city. Gaming and over-the-top (OTT) video are the strongest segments, contributing most revenue as the UK digital media market surpasses 33 billion U.S. dollars by 2025. Online leisure complements rather than replaces traditional nights out, mirroring the city's appetite for on-demand choices such as pop-up restaurants and late-opening galleries. Digital options create balance when time, energy or weather make staying in preferable.
Read at London On The Inside
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