Research indicates a shift in publishers' revenue channels, with a decrease in dependence on digital from 64% to 51% in a year. Correspondingly, reliance on traditional revenue sources has risen from 13% to 23%. This marks a return to a more normalized revenue distribution for publishers, moving away from an overwhelming dependence on digital channels. The findings suggest that publishers are seeking a sustainable balance between digital and traditional revenue streams, aligning with industry trends and challenges related to site traffic and AI.
In 2025, publishers are seeing a decrease in dependence on digital revenue channels, with 51% of professionals indicating reliance on digital compared to 64% last year.
The percentage of publishers relying on traditional revenue channels has increased from 13% last year to 23% this year, indicating a return to a more balanced revenue distribution.
This shift in revenue sources illustrates that after a period of heavy digital dependence, publishers are now redistributing their revenue streams between traditional and digital channels.
This year-over-year change reflects a broader trend of publishers finding a more sustainable balance between traditional and digital revenue paths.
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