"By the time Le Li took to the stage at a national media forum in late October, the room was already overflowing. Attendees packed the aisles with smartphones raised and eyes fixed on the editor-in-chief of ByteDance Ltd.'s Red Fruit app - or Hongguo in Chinese - now the country's largest micro-drama platform. With a calm but confident tone, Le delivered a bold projection: China's micro-drama industry, barely five years old, is fast approaching the 100-billion-yuan ($14.05 billion) mark."
"By the time Le Li took to the stage at a national media forum in late October, the room was already overflowing. Attendees packed the aisles with smartphones raised and eyes fixed on the editor-in-chief of ByteDance Ltd.'s Red Fruit app - or Hongguo in Chinese - now the country's largest micro-drama platform. With a calm but confident tone, Le delivered a bold projection: China's micro-drama industry, barely five years old, is fast approaching the 100-billion-yuan ($14.05 billion) mark."
At a national media forum in late October, an overflowing audience surrounded the stage with smartphones raised and focused attention. The editor-in-chief of ByteDance Ltd.'s Red Fruit app (Hongguo) drew attention as Red Fruit has become the country's largest micro-drama platform. With a calm but confident tone, Le projected that China's micro-drama industry, barely five years old, is quickly nearing a 100-billion-yuan ($14.05 billion) valuation. The projection signals rapid expansion in micro-drama content and highlights Red Fruit's central role in the platform-driven growth of short-form scripted entertainment.
Read at Caixinglobal
Unable to calculate read time
Collection
[
|
...
]