"The new flagship store for Polene unfolds as a considered spatial narrative that invites visitors to move not only through a retail environment, but through a sequence of atmospheres shaped by material, light, and rhythm."
"Conceived as an architectural interpretation of the brand's essence, the design translates Polene's dedication to craftsmanship, natural sensibility, and sculptural form into a refined spatial language."
"Beyond its calm exterior, a series of rooms aligned in enfilade, inspired by traditional Milanese interiors, establishes a clear visual axis, guiding the body intuitively through space while allowing moments of pause and discovery along the way."
The Polene flagship store in Milan is designed as a spatial narrative that encourages movement through various atmospheres. It draws inspiration from Milanese interiors and enfilade spaces, utilizing the city's material palette. The design reflects Polene's commitment to craftsmanship and sculptural form, creating a refined spatial language. The store's exterior is calm, while the interior reveals a series of interconnected rooms that guide visitors intuitively, allowing for moments of pause and discovery, with a focus on perspective, proportion, and materiality.
Read at www.archdaily.com
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