"The shell of a prehistoric marine mollusc informed the spiral shape of this remarkable pavilion, designed for staffing company Pasona Group. Picture this: a 43-meter-wide structure that looks like a giant ammonite shell gracefully unfurled on the ground, accompanied by a smaller conch-like companion crowned with a sculpture of cartoon character NEO Astro Boy. Designer Name: The Design Labo The architects didn't just borrow the shape; they captured the very essence of these prehistoric marine creatures."
"CEO Satoshi Itasaka explains the deeper meaning beautifully: "Coiled shells have changed little for roughly 400 million years. Having survived repeated mass extinctions without being eliminated, they may represent a 'completed form' of life." Since the Expo's theme is life, they adopted the coiled shell as its symbol and conceived a pavilion where visitors can experience the connection between humans and nature and the continuity of life. It's not just about creating a striking visual; it's about storytelling through architecture that spans geological time."
The Pasona Natureverse Pavilion at Expo 2025 Osaka uses the spiral of a prehistoric marine mollusc as its formal inspiration, forming a 43-meter-wide ammonite-like shell and a smaller conch companion topped by a NEO Astro Boy sculpture. The Design Labo designed the pavilion for Pasona Group to symbolize continuity of life, citing coiled shells’ endurance over roughly 400 million years as a 'completed form' of life. The pavilion integrates a water-based cooling system that coats the skin with a thin film to reduce air-conditioning demand. The spiral collects and recirculates water and rain as grey water. Two shell-shaped volumes contain interactive exhibits exploring physical, mental, and social health, with a spiraling visitor route.
Read at Yanko Design - Modern Industrial Design News
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