
"Warner Bros. opened the movie in 3,503 locations where it drew a heavily male audience. According to PostTrak, 75% of the ticket buyers were men. “The Devil Wears Prada 2” had almost the exact opposite gender breakdown on its first weekend."
The Devil Wears Prada 2 edged Mortal Kombat II in North American theaters, earning $43 million in its second weekend compared with Mortal Kombat II’s $40 million first weekend. The weekend featured wide-release newcomers, including The Sheep Detectives and a James Cameron co-directed Billie Eilish concert film. Holdover performance drove results, with Prada 2 grossing $433.2 million worldwide in its first 12 days and helping The Walt Disney Studios surpass $2 billion globally for the year. Prada 2 also surpassed the first film’s total worldwide gross of $327 million in 2006. Mother's Day may have contributed to Prada’s advantage and a 44% weekend-two dip. Mortal Kombat II drew a heavily male audience, with 75% of ticket buyers being men.
Read at Fortune
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