""Cocktails, simply," says Alex Martin, editor-in-chief of The World of Fine Spirits. "That's all down to the margarita." A drink once relegated to sticky happy hours has had an indisputable reputation overhaul."
"Giannis Apostolopoulos, head of bars at Amazonico London, states, "While the rise of the margarita, particularly the spicy margarita, has helped reintroduce the spirit to a new audience, the more telling shift is towards simplicity.""
Tequila has emerged as the UK's bestselling spirit, surpassing gin, with consumer data indicating a significant shift in preferences. This trend is mirrored in North America, where tequila and mezcal have overtaken whiskey as the second most popular spirits. The rise of cocktails, particularly the margarita and the Paloma, has contributed to tequila's newfound popularity. Bartenders appreciate the simplicity of tequila-based drinks, which has led to a broader acceptance and availability in bars and restaurants.
Read at Elite Traveler
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