"Tesla has captured the hearts of South Korea's 20s-30s demographic, emerging as the group's top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz. Industry experts cited by The Economist attributed this "Tesla frenzy" to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone."
"Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW's 13,666 and Mercedes-Benz's 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women. Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3."
Tesla became the top-selling imported car brand among South Korea's 20s-30s in 2025, with 21,757 purchases from January through November, outpacing BMW and Mercedes-Benz. The Model Y dominated purchases across genders due to its family-friendly SUV design, roughly 400–500 km range, quick acceleration, and spacious cargo suited for commuting and leisure. The Model 3 served as an accessible entry point with lower pricing amplified by EV subsidies. Young men accounted for about 16,000 Tesla buyers (over 15,000 Model Y), while young women favored Model Y (3,888) and Model 3 (1,083). Cybertruck sales were minimal. The trend is attributed to fandom culture that prioritizes brand appeal.
Read at TESLARATI
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