"If you happen to be in possession of a classic car and a penchant for automotive engineering, you generally have two options. One is painstakingly restoring your vehicle to as close to its original condition as possible. The other? Well, that's the way of the restomod - a blend of vintage design and modern engineering that's been gaining ground in the automotive world in recent years. In a Road & Track article last year, Jethro Bovingdon declared, "We are officially in the age of the Restomod.""
"Rooted in rebellion, exclusivity, raw exuberance and bragging rights, restomods have become nothing short of a cultural phenomenon; an easy shorthand to describe a type of classic car restoration that preserves the original style while also using modern components. Converting an old car into a hot rod is nothing new. Neither is putting a big engine in a little classic car, adding wider tires or a louder exhaust."
"What the founding fathers of the restomod movement have accomplished is the scalable perfectionism that has established an alternative class of car. The result is an altogether different driving experience reflecting a very individualised mode of transportation. This shift is fuelled by the abundance of capital, the continued design and performance success of leading restomod carmakers, world-class workmanship, and a level of boredom from traditional carmakers. Add the affluent members of society who are weary of crass commercialism, planned obsolescence, mass replication"
Classic car owners can restore vehicles to original condition or choose restomods that combine vintage design with modern engineering. Restomods preserve original style while integrating modern components and improved performance. Founders of the movement achieved scalable perfectionism, creating an alternative class of cars that deliver a distinct, individualized driving experience. Growth of the movement is supported by abundant capital, successful design and performance from leading restomod makers, world-class workmanship, and a lack of innovation from traditional manufacturers. Affluent buyers seeking authenticity and resistance to commercialism and planned obsolescence further fuel demand for handcrafted reimagined classics.
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