"Ford will be launching an AI assistant to help its drivers with everyday problems. Ford announced on Wednesday that it would introduce the first chapter of its new AI assistant to customers through the Ford mobile app in the first half of the year. The assistant is billed as a "deep, personalized intelligence that knows your specific vehicle, understands your unique needs, and anticipates your desires on every journey," per Ford's press release."
"Omari said the next step would come in 2027. Omari said that Ford would not be developing its own LLM for the AI assistant. "We're not going to be directly competing with a Google or an OpenAI or a Meta," he said. "But what we do do is we take an LLM that's available and then basically make it our own by giving it access to all the relevant information about the person's vehicle.""
Ford will launch an AI assistant through the Ford and Lincoln mobile apps in the first half of 2026, with in-vehicle integration planned for 2027. The assistant will provide personalized, vehicle-specific help for everyday problems, including answering granular questions such as how much firewood fits in a truck. Ford will leverage external large language models rather than building its own, and will customize those models by granting access to relevant vehicle information. The company plans to scale the in-vehicle assistant across its lineup after initial mobile deployment. Rivian announced a similar voice-driven assistant for early 2026 rollout.
Read at Business Insider
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