Ford vs Failure: Will Failure Win Again?
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Ford vs Failure: Will Failure Win Again?
"Ford beat earnings estimates in three straight quarters through Q3 2025, with a stunning 367% surprise in Q1. The stock responded by going... nowhere. Up 47% over the past year but still trading at $13.60, barely above where it sat in 2016. That's the Ford pattern in a nutshell: promise without payoff, execution without escape velocity."
"The market's skepticism isn't about the recent numbers. It's about the pattern. Ford's 2025 full-year EPS of $0.96 represents a 48% collapse from 2024's $1.84, marking the lowest annual earnings since the pandemic year of 2020. Strip away the quarterly beat headlines, and you find a company whose profitability has cratered even as it learned to clear lowered bars."
"This is Ford's recurring curse: strategic pivots announced with fanfare, executed with mediocrity, then quietly abandoned. The latest chapter, electric vehicles, follows the script perfectly. Bill Ford told the Detroit Free Press in January that the company is "revising U.S. business strategy to prioritize gasoline and hybrid vehicles" while acknowledging "significant losses in Model-e division." Translation: We promised an EV revolution, lost billions, and now we're backing away."
Ford recorded consecutive quarterly earnings beats through Q3 2025, including a 367% Q1 surprise, yet the stock remains near its 2016 level. Full-year 2025 EPS of $0.96 is a 48% decline from 2024 and the lowest since 2020. Strategic pivots repeatedly fail in execution, most visibly in the electric vehicle push that produced significant losses and a retreat to gasoline and hybrid priorities. BYD battery partnership talks exposed gaps in domestic EV capability and triggered political backlash. Structural metrics are weak: a 2.48% profit margin, 10.3% ROE, and poor conversion of revenue to earnings per share.
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