"But Ford still sees EVs as the future - just not oversize ones with "no path to profitability," like the Lightning, as Andrew Frick, president of Ford Model e and Ford Blue, said last year. Instead, the automaker is betting the farm on more affordable EVs, purpose-built with unique designs and smaller batteries, that can reignite customer demand while also turning a profit. Oh, and they need to be super fun to drive, too."
"To say that Ford has struggled to make profitable electric vehicles would be an understatement. The company recently pulled the plug on its F-150 Lightning, a truck once heralded as the most important EV ever made, after taking a staggering $19.5 billion hit on its EV investments in 2025. A new focus on hybrids and extended-range EVs, as well as internal-combustion engine vehicles that still bring in the most revenue, are now the new way forward for the iconic 122-year old company."
Ford incurred a $19.5 billion loss on EV investments in 2025 and discontinued the F-150 Lightning. The company is refocusing on hybrids, extended-range EVs, and profitable internal-combustion vehicles while maintaining belief in an EV future. Ford plans a family of low-cost, purpose-built EVs on a Universal EV Platform (UEV), with a $30,000 midsize truck targeted for 2027. A Silicon Valley skunkworks team of about 500 engineers, led by Alan Clarke, emphasizes efficiency and affordability through weight reduction, reduced friction, and improved aerodynamics, aiming to integrate innovations into mainstream manufacturing for profitable, fun-to-drive EVs.
Read at The Verge
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