"At Audi's Formula 1 event in Munich, I finally got hands-on time with the Concept C that sat on display. Between interviews, roundtable and briefings on F1 operations and facility tours, I had uninterrupted access to experience every surface, control, and detail I'd only theorized about in my September analysis of the Concept C's athletic minimalism philosophy. This wasn't a drive review. This was the kind of access that lets you understand whether a design philosophy actually translates from renderings and press materials into physical reality."
"What I found validated nearly everything I wrote three months ago while also revealing gaps that photographs and specifications simply cannot capture. Some design elements photograph better than they feel. Others hide their sophistication until your hands confirm what your eyes suspected. The Concept C falls decisively into the latter category. The vertical orientation creates visual weight without aggression, exactly as Audi's design team intended."
Hands-on inspection validated prior design expectations while revealing tactile details that photographs and specifications miss. Uninterrupted access allowed experiencing every surface, control, and detail to confirm theoretical assessments. The vertical frame defines the car's face and alters spatial relationship, conveying architectural permanence rather than a predatory crouch. The upright stance creates a psychological impression of an industrial sculpture engineered for motion. The vertical orientation provides visual weight without aggression, and the physical execution elevates the choice into a genuinely novel automotive presence. Several elements reveal sophistication only through touch, and the cylindrical center console exceeds expectations in tactile refinement.
Read at Yanko Design - Modern Industrial Design News
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