"According to a new Boston Consulting Group survey, 28% of Americans who own an internal-combustion engine (ICE) vehicle or a hybrid would never switch to a battery-electric vehicle (BEV). The firm calls these people "never BEVers." Now, especially in an era when car companies are pumping the brakes on EVs and the skeptics are taking a victory lap, that sounds like a strong sign that the entire electric transition is going nowhere fast."
"However, as BCG notes, when you break things down by age group, things start to look a lot brighter. As it turns out the "never BEVers" skew heavily toward the older end of the spectrum. Thirty-nine percent of respondents 61 or older said they would never buy an electric car. However, in the 18-to-30-year-old demographic, that drops to just 10%."
"There's good and bad news for the EV market here. The good news is that nine-in young people are open to EVs, and this is the demographic that will drive car sales long-term. The bad news is that they aren't in a position to put their money where their mouths are and actually buy these stubbornly expensive electric cars. Baby Boomers the exact age group that's shunning EVs in large numbersare America's wealthiest age group."
Twenty-eight percent of Americans who own internal-combustion or hybrid vehicles say they would never switch to battery-electric vehicles. Rejection of EVs skews to older age groups: 39% of those 61 or older refuse EVs while only 10% of 18–30-year-olds refuse. Younger demographics show strong openness toward EVs but currently lack equivalent purchasing power; older Baby Boomers hold disproportionate wealth yet resist switching. Automakers have cut or scaled back EV plans after overestimating near-term demand, and some electric models face cancellation. China’s EV market remains more advanced than Western markets, shaping global adoption dynamics.
Read at insideevs.com
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