"For Jason Liberty, CEO of Royal Caribbean Group, the future of cruising isn't just about building bigger ships. It's about building a smarter ecosystem. In a recent interview, Liberty revealed how the company is leveraging artificial intelligence to transform its operations, moving from a transactional business model to one obsessed with a singular goal: turning a "vacation of a lifetime into a lifetime of vacations." Liberty explained how he's driving this: "We're massive users of AI in a non-creepy way.""
"Liberty said Royal Caribbean is deploying AI to streamline everything from pricing to food production. For instance, Royal Caribbean is close to reducing its food waste by 50% through predictive modeling. "Now we can predict how many hamburgers we should be producing every 15 minutes," he said, describing the company as a "petri dish" for practical technology use cases. Such moves are paying off as Royal Caribbean stock is up 15% over the last month on the back of bumper earnings of $17.5 billion last year. Liberty told investors that 2026 is off to a "great start" with trips already two-thirds booked for the year."
Royal Caribbean Group is deploying artificial intelligence across operations to shift from a transactional model toward maximizing lifetime customer value. AI powers pricing automation across 15 million daily price points, with 90% automated to personalize offers and boost revenue. Predictive modeling reduces food waste—approaching a 50% cut—by forecasting production every 15 minutes. Technology frees employees for higher-value roles while improving efficiency. Upmarket experiences on mega ships and private islands complement technological gains, contributing to strong bookings, a recent stock rise, and bumper $17.5 billion earnings. The objective centers on turning a "vacation of a lifetime into a lifetime of vacations."
#artificial-intelligence #cruise-industry #operational-efficiency #revenue-management #food-waste-reduction
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