"Procter & Gamble's Tide is beginning a nationwide roll out of waterless detergent squares, an innovation it believes is the future of the $25 billion laundry care market. No plastic or liquid. The product, known as Tide evo, is about the size of your palm, and the plain white tile has six different layers of woven fibers made from cleaning materials."
"It pays to pre-package A box of 42 tiles costs $19.99 on Amazon, compared with $12.97 for a pack of 42 Pods. Still, the new product-which took about a decade to develop, according to P&G-could open up a whole new avenue of revenue in the big business of laundry. Last time...Tide introduced Pods in 2012, a product that is significantly more expensive than a liquid or powder alternative, and it has since become a $2 billion annual business for the company.- MM"
Procter & Gamble is launching Tide evo, a waterless detergent square designed to replace liquid and pod formats. Each palm-sized, plain white tile contains six woven fiber layers of cleaning materials that dissolve in cold water, reducing energy use and eliminating plastic and liquid packaging. The tiles ship in a compact, recyclable box that reduces packaging and shipping costs. A 42-tile box retails for $19.99 on Amazon versus $12.97 for 42 Pods. The product took about a decade to develop and aims to create a new revenue stream in the $25 billion laundry care market, following Tide Pods' rise to a $2 billion annual business.
Read at Fortune
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