"We are selling other small brands. We're selling other women owned brands, we're selling brands that are sustainable and using organic materials. And so we just feel like if you come in here and you get a gift, it's not going to be a duplicate gift. I'm so proud of everything that's on our shelves."
"You don't know until you try. And it really has been my dream job. I'm not someone who usually took the jump to do it, but I'm so glad I did."
A Little Whimsy is a small retail shop in Haddonfield founded and owned by Halle Hird. The shop features products from other small brands, with emphasis on women-owned labels and items made from sustainable or organic materials. The inventory is curated to provide distinctive gift options unlikely to be duplicates. The owner expresses pride in the selection displayed on the shelves. Opening the shop fulfilled a personal dream for Hird, who acknowledged that taking the leap into business ownership was not her usual pattern. Hird reports satisfaction and gratitude for pursuing the venture.
Read at ABC7 Los Angeles
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