"However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram. For the first time, an ad was seen on streaming services like Paramount+, but it wasn't promoting Tesla's products directly. Instead, it was more of a message for shareholders to vote on Musk's pay package, something Tesla feels is a necessity:"
"Well this is a first. Tesla is running paid ads on Paramount+ encouraging people to vote their $TSLA shares ahead of the annual shareholder meeting on November 6th. "Tesla is on the precipice of its next wave of transformations growth, and we need your support; We urge you to... pic.twitter.com/FTo5eFQJRZ - Sawyer Merritt (@SawyerMerritt) October 14, 2025 "The future of Tesla is in your hands," the ad reads at the end."
Tesla has shifted from avoiding traditional advertising to running paid commercials and social posts that explicitly encourage shareholders to vote in favor of CEO Elon Musk's proposed pay package. The company historically preferred allocating advertising and marketing funds to product development, but recent ads appeared on platforms including X, Instagram, and for the first time a streaming service, Paramount+. The advertising push frames shareholder approval as necessary to retain Musk. The proposed CEO Performance Award links Musk's compensation to lifting Tesla's market capitalization from roughly $1.36 trillion to about $8.5 trillion.
Read at TESLARATI
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