"By 2030, Gen Z and millennials will make up over 70% of the market,"
"The long-term value of acquiring customers at this initial entry point is substantial,"
"While others talk to millions, we're talking to billions of potential consumers."
"Scale and investment in marketing have never been more important,"
Tapestry, Inc. is executing a three-year Amplify strategy anchored on four pillars: building emotional connections with consumers (especially Gen Z), advancing fashion innovation, delivering compelling global experiences, and fostering an agile, consumer-focused culture. Millennials and Gen Z increasingly choose Coach, contributing to recent outperformance. The company recorded an $855 million non-cash impairment charge tied to Kate Spade and a 13% revenue decline for that brand. Targets include mid-single-digit annual revenue CAGR for Coach with mid-30% operating margins over three years and a long-term $10 billion revenue goal. Kate Spade aims to return to profitable top-line growth by Fiscal 2027 and reach mid-single-digit revenue growth and high single-digit operating margin by Fiscal 2028. Emphasis is placed on scale and marketing investment to capture first-time luxury buyers and maximize long-term customer value.
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