"Red Seat Ventures, a unit of Fox Corporation, has acquired Supercast, a podcast creator subscription platform."
"The move will expand the division's creator-focused digital services portfolio, offering a single partner for advertising and subscription monetization and unifying the two primary revenue streams for podcast businesses."
"Supercast is used by known podcast brands that include Huberman Lab, This American Life, and Pod Save America."
Red Seat Ventures, a unit of Fox Corporation, acquired Supercast, a podcast creator subscription platform, with terms undisclosed. Supercast will operate within Tubi Media Group, the holding unit for Fox's digital businesses. The acquisition aims to expand the division's creator-focused digital services portfolio by combining subscription offerings with advertising capabilities. The strategy provides creators a single partner for advertising and subscription monetization, unifying the two primary revenue streams for podcast businesses. Supercast serves established podcast brands such as Huberman Lab, This American Life, and Pod Save America. Fox acquired Red Seat in February of last year, enabling continued investment in creator monetization services.
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