"For decades, small business finance has been shaped by what banks and fintechs wanted to sell, not by what SMB owners actually needed. Half of US GDP comes from businesses with fewer than 15 employees, yet these entrepreneurs have long navigated a patchwork of financial tools that weren't designed for them. For entrepreneurs, every minute counts, and financial tools that truly fit their lives are becoming increasingly essential."
"This year at Money 20/20, those challenges were front and center. Conversations at the conference weren't just about payments or embedded finance; they were also about how technology can genuinely empower and meet the real-world needs of the smallest businesses in America. Two fintechs stood out in that dialogue: Hello Alice, a New York-based company focused on equitable access to capital, and Bluevine, a US banking platform designed for SMBs, including sole proprietors and microbusinesses."
Small business finance has long been shaped by what banks and fintechs wanted to sell rather than by SMB owners' needs. Businesses with fewer than 15 employees generate half of US GDP yet often rely on a patchwork of financial tools not designed for microbusiness operations. Entrepreneurs value time and require financial tools that fit their workflows. Technology and fintech innovations are increasingly being applied to empower the smallest businesses with better access to capital and tailored banking services. Hello Alice focuses on equitable access to capital. Bluevine offers a banking platform built specifically for SMBs, sole proprietors, and microbusinesses. Both prioritize putting the SMB owner first.
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