"NBCU's flagship streamer is plotting to sell add-on subscriptions to other specialty streamers on its platform, four people familiar with the plans told Business Insider. Peacock has approached streamers about selling subscriptions to offer viewers content that complements its reality and sports-heavy line-up, these people said. Peacock expects to start with one streamer this year and is likely to limit the offering to a small number of partners. Starz, which already has multiple distribution partnerships, is one that's being considered, two insiders said."
"Two people briefed on Peacock's pitch saw it as a favorable way for smaller streamers to reach new subscribers in a relatively uncluttered environment, and they hoped Peacock would eventually offer features such as the ability for streamers to offer free samples of their shows. They described Peacock's terms as favorable compared to Amazon, which has a large business selling subscriptions to programmers big and small, from HBO Max to Crunchyroll. Amazon's channel terms vary by partner, but two partners told Business Insider in 2025 that Amazon's subscription revenue cut was over 50% in their deals."
Peacock plans to offer add-on subscriptions from complementary specialty streamers on its platform to broaden content beyond its reality TV and sports focus. The platform has begun pitching select streamers and expects to launch with one partner this year while likely limiting the number of partners. Starz is among those being considered. The initiative aims to provide smaller streamers a favorable distribution channel and could include features like free show samples. Peacock positions its terms as more favorable than Amazon's, which can take over 50% of subscription revenue. The move targets increased stickiness amid cooling US paid streaming growth.
Read at Business Insider
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