"This is the archetype Mike Simas, president of The Florida Council of 100, is betting the state's economic future on (as well as his own). Partnering with billionaires Ken Griffin and Stephen Ross, Simas is shepherding a high-stakes campaign to rebrand the Sunshine State, on behalf of top leaders from more than 200 companies across the state. The goal? To convince the world that Florida is no longer just a haven for retirees and Disney tourists, but the premier destination for corporate headquarters."
"Washington Law professor Ira Robbins has explained that the phenomenon most likely stems from Florida's Public Records Law, "known as one of the most expansive open records laws in the country." This implies that there is probably a California Man and a New York Man that we just don't know about yet, due to different public records access in those states."
Mike Simas, president of The Florida Council of 100, is leading a campaign, backed by Ken Griffin and Stephen Ross, to rebrand Florida as a top destination for corporate headquarters. The effort represents leaders from over 200 companies and aims to shift perception away from retirees and tourism toward finance and tech headquarters. The 'Florida man' meme and viral headlines create a reputation challenge, partly linked to Florida's expansive public records laws. Simas, a Northeast transplant, emphasizes the need to tell Florida's story with factual messaging to attract the institutional investment and corporate relocations targeted by the campaign.
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