"The most surprising thing is we are a really important part of a lot of people's lives."
"a not very beautiful part of town in San Francisco"
"He said: 'Look, if I get there at 10:01, I'm fired. I got to get there by 10 o'clock. And public transportation-as much as I'd like to use it because it's less expensive-it's not reliable enough,'"
David Risher, Lyft's CEO, periodically drives for the service to experience operations firsthand and identify improvements. Lyft operates with more than one million drivers and has substantial impact on riders who rely on timely rides to keep jobs. Many riders choose Lyft over public transit due to reliability concerns. Under Risher's leadership since 2023, Lyft reversed prior policies to launch Lyft Teen for 13-to-17-year-olds and saw its stock rise over 75% amid competitive pressure from Uber and Waymo. Customer resistance to surge pricing influenced pricing decisions. Observations from direct driving inform product and pricing changes.
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