"The "crown jewel" of Ford's headquarters, according to Ford Land's global design and brand director, is a showroom she likened to a "James Bond villain's lair.""
"But it is impressive. When you're in it, you feel like you are in the center of automotive design," Jennifer Kolstad said this past week, after leading a media tour of the new 2.1 million square-foot (195,096 square-meter) HQ."
"'Its principal function is decision-making,' she said. 'It's where we showcase our new product, and our executives make decisions about what we will take to market.'"
"Ford wants a new headquarters building that reflects who they think they are and who they want to be going forward. They don't want to viewed as the car company from yesterday. They want to be viewed as a car company for tomorrow,"
Ford is relocating its headquarters within Dearborn for the first time in seven decades to a new 2.1 million-square-foot building that is double the size of its old office and can house twice as many employees. The facility includes seven restaurants inside a 160,000-square-foot food hall, office space, design studios, fabrication shops and a prominent showroom intended to centralize automotive design and decision-making. The new building will be called Ford World Headquarters while the larger campus will take the name Henry Ford II World Center. The current 1956 Glass House will be demolished, the move completes in 2027, and project cost remains undisclosed. Ford seeks a headquarters that signals a future-focused identity as a car company for tomorrow rather than yesterday.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]