FIS's Shane McWilliams on SMBs, data sharing, and the strategy that wins in a competitive environment - Tearsheet

"The banking industry stands at a critical juncture where customer expectations, technological capabilities, and security concerns converge. Speaking at the FIS Emerald Conference in Orlando, Shane McWilliams, Head of Retail Digital Banking at FIS, outlined three pressing challenges that will separate thriving institutions from those left behind: serving small and medium businesses effectively, enabling secure data sharing, and fortifying fraud protections."

"The path forward requires banks to move beyond traditional product-centric thinking toward a model that demonstrates genuine understanding of customer needs - whether that's a small business owner juggling multiple financial tools or a consumer moving into a new home. Hear McWilliams break down how banks are succeeding in this environment and how those that position themselves as central hubs for customer financial lives rather than simply providing discrete products and services can win customer loyalty and business."

The banking industry faces three interrelated challenges: effectively serving small and medium businesses, enabling secure data sharing, and fortifying fraud protections. Small and medium businesses demand tailored solutions because needs reside in a lot of gray area, making one-size-fits-all approaches ineffective. Many banks underestimate how extensively customers share financial data, creating both vulnerabilities and opportunities for institutions that improve data strategies. Banks that demonstrate genuine understanding of customer needs and act as central hubs for financial lives can build stronger loyalty and capture more business than those offering only discrete products. Prioritizing customer-centric design, secure data practices, and advanced fraud defenses will separate thriving institutions from those left behind.

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