"Putting yourself out there is difficult. Rejection is tough. And feeling like you've gotten the rug pulled out from under you is the worst. When you're in charge of business development, where you're responsible for growing your revenue within your current client portfolio as well as seeking out new potential opportunities, you can easily vacillate from feeling like a hero to feeling like a zero, depending on what kind of results you're getting from your efforts."
"You're So Busy with Current Clients That You're Not Investing in Future Ones One of the hardest parts of success is maintaining that success, particularly if you're not solely devoted to business development. I often have individuals come to me because they're taking care of their current portfolio but keep pushing off the activities that will help them sustain and grow their business in the future."
Business development demands resilience in the face of rejection, uncertainty, and fluctuating results. Balancing current-client service with proactive pursuit of future opportunities requires deliberate prioritization. Define quantifiable, concrete actions such as a set number of follow-up calls or weekly meetings to measure progress. Establish timing rules to prevent procrastination, for example delaying email until prospecting calls are completed or conducting follow-ups before lunch. A two-prong strategy of measurable objectives plus scheduling tactics sustains consistent effort. Consistent, scheduled actions reduce vulnerability and overwhelm while ensuring ongoing revenue growth and long-term business sustainability.
Read at Fast Company
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