In this conversation, Lisa Jean-Francois shares her nuanced experience of navigating the influencer industry since 2012. Initially focused on budget-friendly fashion, she transitioned to full-time content creation, experiencing significant financial success from 2018 to 2022 with popular brands. However, a later switch to parenting content led to a drastic decline in audience engagement and income, prompting her decision to exit the industry. Jean-Francois emphasizes the substantial effort and investment she made in building her brand and network over the years, ultimately acknowledging the unpredictable nature of online influence.
Leaving the influencer industry was a tough decision for me after 13 years, especially given the investment in building my brand, but change was necessary.
When I switched my content from fashion and lifestyle to parenting, my audience and income disappeared, reflecting the industry's significant changes.
I remember flying to LA and New York for conferences, putting in countless hours offline to build my network and community—it's a vital part of success.
I started seeing real financial gains between 2018 and 2022, partnering with major brands, but eventually, the landscape of influence shifted dramatically.
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