"Having decided to add "author" to your résumé, your first task is setting the book up for success. Knowing your subject, audience, and goal is only the starting point. Consider how you'll prioritize time, quality, speed, and budget. Assess your strengths and skills, and where you might need help. Then envision the next steps. This article is the second of my two-part series on publishing a book to benefit your company. Part one, " Can Writing a Book Grow Your Business?," appeared last month."
"Self-publishing. If speed is important and budget is tight, DIY publishing in digital formats is the clear choice. Moreover, selling direct means you'll know the buyers, which is unlikely through a publisher, distributor, or third-party website. Traditional. If the goal is significant print sales, you'll need an agent and a traditional publisher, though smaller publishers and university presses may accept un-agented book proposals."
Decide subject, audience, and goal before planning and prioritize time, quality, speed, and budget. Assess personal strengths and identify where outside help is needed. Choose among self-publishing for speed and direct sales, traditional publishing for significant print distribution requiring an agent, or hybrid publishing that trades upfront costs for higher royalties. Hire editorial professionals—editors, designers, marketers, and fact-checkers—to improve quality and outcomes. Use AI tools for research and organizing notes, but rely on experienced humans for context, nuance, and judgment. Envision next steps and assemble the necessary team to execute the publishing plan.
Read at Practical Ecommerce
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