"A few days ago, a fairly interesting item popped up on eBay. The item is listed as an "Unreleased Sram Rockshox Boxxer Ultimate 52mm Offset 200mm Travel 29″ Wheel." As of the writing of this piece, the seller apparently has five unreleased Boxxers available, with one already sold. The eBay seller's account is listed as Thejeffs Store, where they have sold nearly 3,000 items and have 99.6% positive feedback. Pretty dang good."
"Being on the media side of the bike industry, we are often privy to products before the general public is. When we receive information about these products, we agree not to publicly share it before the specific date the brand has set for releasing its new offering. Yes, sometimes you get a sneak peek at unreleased products at a bike show or race. However, these are usually calculated moves by the brand to generate buzz around something fresh and new in its lineup."
An eBay listing advertised an "Unreleased Sram Rockshox Boxxer Ultimate 52mm Offset 200mm Travel 29″ Wheel" with five units available and one already sold. The seller, Thejeffs Store based in Georgia, has nearly 3,000 sales and 99.6% positive feedback and listed a $2,400 price while inviting offers and offering free shipping. When asked how the forks were obtained, the seller repeatedly replied "Through legal means." Media recipients of unreleased bike products are typically bound to embargoes until official release dates. Unreleased items sometimes appear at shows or on pro riders' bikes. Selling unreleased forks on eBay raises questions about distribution control and buyer risk.
Read at Bikerumor
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