"Red Dog arrived crisp, refreshing, and golden-hued, an approachable, full-flavored lager with a medium body and standard 4.8% ABV. Mellow, grassy, and grainy, Red Dog artfully straddled the chasm between the lighter lagers fans already knew and the fuller hops of a craft beer, without being particularly bitter or inaccessible. Cans could still be crushed en masse - and, to that end, Red Dog was sold in 30-packs."
"When the "uncommonly smooth" brew debuted in 1994, the launch was accompanied by an aggressive, distinctive, multimedia ad campaign featuring the eponymous Red Dog, a bulldog who spoke with a Southern accent. The mascot (voiced by Tommy Lee Jones) appeared in television commercials, radio spots, and in full-page newspaper ads during the summer of 1994, also inspiring an extensive merch line. Red Dog's "dogma" (sorry) championed individuality, bearing the slogan "You are your own"
Red Dog debuted in 1994 as Miller Brewing Company's response to an early-1990s uptick in craft beer interest, and it was discontinued in 2021. The beer was a crisp, golden-hued lager with a medium body and 4.8% ABV, described as mellow, grassy, and grainy. Red Dog aimed to bridge familiar light lagers and fuller craft hops without heavy bitterness, and it was sold in 30-packs. The brand featured a bold multimedia ad campaign with a Southern-accented bulldog mascot voiced by Tommy Lee Jones, extensive merch, and a slogan promoting individuality, and fans now want it back.
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