"Guinness is the OG nitro beer, so it should be no surprise that the brand also began offering a non-alcoholic nitro in 2020. Guinness 0 hit the market and threw down a major gauntlet in the NA sector. And it seems that Athletic Brewing decided to pick that gauntlet up, dropping an NA Irish nitro brew in February 2026, right in time for St. Patrick's Day."
"In one corner, you have a brand with over 250 years of brewing experience and market mindfulness behind it. In the other corner, there's Athletic Brewing, which created quite a portfolio of brews and honors since its 2017 foundation. With just under a decade of experience, it has become the leading producer of non-alcoholic craft brews in the U.S."
"Guinness is widely available almost everywhere, whether it be at your local bar or in the cold section of your neighborhood grocery store. It's sold in over 150 countries and brewed in 50 of them. So I had no problem picking up some Guinness 0 at my local Kroger, where it comes in a four-pack of 14.9-ounce cans for $9.99."
Guinness launched Guinness 0, a non-alcoholic nitro beer, in 2020, establishing itself as a major player in the NA sector. Athletic Brewing, founded in 2017 and now the leading U.S. non-alcoholic craft brew producer, released its own NA Irish nitro brew called Nitro Emerald Cliffs in February 2026. A head-to-head comparison evaluates these two beers across body, creaminess, head density, pour quality, and flavor. Guinness 0 is widely available in over 150 countries and sold in U.S. grocery stores for $9.99 per four-pack, though it technically contains less than 0.5% ABV. Athletic's Nitro Emerald Cliffs is available exclusively through the company website at a higher price point, reflecting different distribution strategies between the established global brand and the emerging craft producer.
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