
"Cherry Cheng has a typical CV for someone in the art world: she studied art business at Sotheby's Institute of Art and contemporary art theory at Goldsmiths, University of London, before working for the London-based art advisory Gurr Johns. But more recently her career has gone in a different direction. In 2024 she founded the high-end British perfume house Jouissance, after training under the renowned French perfumer Antoine Lie."
"the name comes from the writings of the French feminist Hélène Cixous, who used it to describe a form of women's sexual pleasure that is a source of her creative energy. The brand's first three fragrances are inspired by female writers of erotic fiction: Anaïs Nin, Anne Desclos and Catherine Millet. One of them, En Plein Air, is described on Jouissance's website as perfect for those who want to "smell like an unassuming art critic on her way to an orgy"."
Cherry Cheng studied art business at Sotheby's Institute of Art and contemporary art theory at Goldsmiths, University of London, then worked for the London-based art advisory Gurr Johns. In 2024 she founded the high-end British perfume house Jouissance after training under French perfumer Antoine Lie. The brand name is drawn from Hélène Cixous's concept of jouissance as women's sexual pleasure and a source of creative energy. Jouissance's first three fragrances take inspiration from female writers of erotic fiction, including Anaïs Nin, Anne Desclos and Catherine Millet, with provocative scent descriptions. Cheng is based in London and actively collects and patrons arts institutions.
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