"At first, Ed Ruscha's collaboration with the Los Angeles-based boutique chocolatiers andSons might seem like an unusual pairing. Until, that is, you remember that Ruscha is the creator of the fragrant, ephemeral Chocolate Room installation from 1970, which was more recently re-created for his retrospective "Ed Ruscha / Now Then" at the Museum of Moden Art (2023) and the Los Angeles County Museum of Art (2024)."
"The original Chocolate Room was created for the American pavilion at the 35th Venice Biennale. Back then, Ruscha used tubes of Nestlé chocolate paste and screen printed 360 sheets of paper, which were used to cover the pavilion walls. For the MoMA and LACMA versions of this piece, the Sun Valley print shop La Paloma Fine Arts (which has installed all but the original iteration of the Chocolate Room) used a dark Callebaut chocolate as the "pigment.""
Ed Ruscha created the original Chocolate Room installation in 1970 for the American pavilion at the 35th Venice Biennale using tubes of Nestlé chocolate paste and 360 screen-printed sheets to cover pavilion walls. The piece was re-created for retrospectives at the Museum of Moden Art (2023) and the Los Angeles County Museum of Art (2024), with La Paloma Fine Arts using dark Callebaut chocolate as the pigment for those versions. The andSons collaboration produced a bespoke bar molded to California's Central Valley topography, made with Peruvian dark chocolate, Tomales Bay sea salt, and blood orange olive oil, packaged in an orange box and cloth-wrapped case with a reproduction of Ruscha's 1971 lithograph Made in California. Three hundred bars will be available for purchase at $295 each starting in early December.
Read at ARTnews.com
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