"“I realised that I didn't have to just watch a scene, I could live it.” Since then, she has created an immersive concert for Coldplay; a multisensory narrative game; and Adventure, her series for Apple that portrays extreme athletes in VR."
"“The immersive nature of VR metaphorically and literally puts the viewer into a different world. The brain feels like it is transported to another place.” In contrast to Mikkelborg's VR experiences, Tse's stories resemble art installations rather than narratives."
"Venice Immersive “is entirely devoted to immersive media and includes all XR means of creative expression”. Eligible for submission are all immersive videos, VR, MR, AR and XR works of any length, including installations and virtual worlds. A review by the Guardian describes 2025's selection as a “flourishing lineup of immersive storytelling experiments, [which] are taking visitors into novels, nightclubs and outer space”."
"VR also can be one of the most powerful tools for storytelling, visualising ideas and enhancing narratives - most obviously in the arts and entertainment sphere, where VR brings enhanced capabilities and enables artists to indulge in experiments to try out new approaches. Other storytelling uses support societal causes, enable new judicial procedures, boost education and become emphatic conduits. Simply, VR can put storytelling in a higher gear."
VR has many commercial and industrial uses, and it also functions as a powerful storytelling tool for visualising ideas and enhancing narratives. VR can support arts and entertainment by enabling artists to experiment with new approaches, and it can also serve societal causes, enable new judicial procedures, and boost education. VR storytelling can place viewers “into” experiences rather than only watching them. Charlotte Mikkelborg created immersive works including a Coldplay concert, a multisensory narrative game, and an Apple series featuring extreme athletes. Estella Tse merges technology and visual storytelling, using VR’s immersive nature to transport viewers metaphorically and literally. Venice Film Festival includes Venice Immersive, devoted to immersive media across VR, MR, AR, and XR, with submissions covering immersive videos, installations, and virtual worlds.
Read at ComputerWeekly.com
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