""I can't base my career on what America's gonna think about it," Sheeran said in an interview with Morning Edition after performing at NPR's Tiny Desk. The album's first single, "Azizam," takes its name from the Persian word for "my dear." Though considered a risk for Western-leaning markets, Sheeran said he wanted to lead to take the "approach that might work globally, and it did work globally.""
"When asked if artistry is like a restaurant changing the recipe on a popular dish and upsetting fans, he replied: "I go to the same pizza place every week and usually order the same thing, but sometimes I'll try something new. There should always be the pizza on the record. On all my albums I've got heartfelt love songs. And every now and then, you throw in something with jalapenos on it.""
Play is the eighth studio album by Ed Sheeran, released this month. The record incorporates Indian and Persian musical influences, with the single 'Sapphire' finished in Goa and reaching No. 1 there. The lead single 'Azizam' uses the Persian word for 'my dear.' The project prioritizes global reach rather than aiming primarily at the U.S. pop market. The album adopts a lighter, more playful tone after the darker Subtract and Autumn Variations, which reflected a difficult period. Earlier records received smaller-scale promotion and emphasized artistic aims beyond sales. The record embraces stylistic variety across different career phases, including heartfelt love songs and experimental tracks.
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