"Tony's Chocolonely and Cj Hendry have opened an immersive Valentine's popup in New York, transforming a cast iron storefront into a fully red environment that pairs chocolate retail with interactive installation art and a $1 mystery box concept. From the snow-covered sidewalks, the address reads as a glowing block of color. Windows gleam crimson behind heavy curtains and the brand's logotype floats in white across the glass."
"Cj Hendry's hand shows in the staging of the Valentine's popup with Tony's Chocolonely. Especially following her beloved Flower Markets along with her inflatable installation, Keff Joons, the artist has become known for immersive spaces that treat everyday objects as material for large-scale atmospheres. Here, she leans into repetition and restraint. The popup behaves like a single set piece where merchandise doubles as textural partition."
Cj Hendry and Tony's Chocolonely opened a Valentine's popup in New York that transforms a cast-iron storefront into a saturated red environment. The exterior reads as a glowing block of color with crimson windows and a white logotype. Interior volumes are softened by pooling fabric curtains and wrapped columns, while modular shelving lined with identical red bags creates an archive-like grid. The centerpiece is a $1 mystery box that guarantees at least one Tony's bar while concealing exact contents. The mystery format and uneven bar segments reference inequity in the cocoa supply chain. The popup extends a mission to combat cocoa exploitation while engaging fans through design and community.
Read at designboom | architecture & design magazine
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