Why language is the key to shaping AI success at work
Briefly

Why language is the key to shaping AI success at work
"AI adoption is uniquely difficult, significantly more challenging than past transformations, as success depends on reengineering work, operating models, and culture rather than just deploying technology."
"An April 2025 Gartner survey found that 79% of employees report low trust in organizational change, highlighting the need for leaders to address employee concerns regarding AI."
"Positioning AI as a powerful technology and work resource, rather than a colleague, helps reinforce trust and protect ROI, ensuring leaders remain focused on business imperatives."
Executive leaders are under pressure to enhance productivity and innovation through AI, yet employees report low trust in changes and uncertainty about job security. A Gartner survey indicates that 95% of CHROs are pursuing AI initiatives, but many struggle to translate investments into business improvements. AI adoption is challenging due to the need for reengineering work and culture, and positioning AI as a workforce member can create identity confusion. Clear communication and intentional language are essential for building trust and ensuring sustainable change.
Read at Fast Company
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