"We're in a new time now, and AI slop looks so good, it's hard to tell from the real thing. I've been fooled by it. You probably have, too, even if you don't think you have. For example, this extremely realistic video of Nicolás Maduro doing TikTok dances in prison with Diddy. You know it's AI only because it's improbable, not because the video quality is poor."
"So in a post-slop world, what comes next? What does our future look like with AI? One person who would know something about both is Instagram head Adam Mosseri, who posted a prediction to Threads: He says AI images, text, and videos will get more and more realistic, and it'll become harder to separate them from what's real - including on the platform he oversees."
"What I appreciate about Mosseri's memo is that he seems optimistic about what probably sounds like a bad thing to most people. Admitting his platform will be filled with AI-generated content meant to fool people - for funsies or profit - should, theoretically, be taking an L. But he sees this as a problem that can be solved (on Instagram, at least) at the product level:"
AI-generated content has progressed from surreal, easily spotted outputs to highly realistic images and videos that frequently fool viewers. Extremely realistic deepfakes are often recognized only by improbability rather than poor technical quality, including fabricated clips of public figures performing unlikely actions. Adam Mosseri predicts AI images, text, and videos will continue to grow more realistic, making discernment of real versus synthetic content harder across platforms such as Instagram. Instagram plans to build AI-driven and traditional creative tools for creators, label AI-generated content clearly, and collaborate with manufacturers to verify authenticity as a product-level response.
Read at Business Insider
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