"Image Credit: AI Generated Image I admire artists and industrial designers who challenge assumptions. Ross Lovegrove is one of them. If you've never heard of him, he is one of the most visionary creators in the world, and designs all sorts of devices, including door handles, computers, fragrance bottles, and concept cars. In an article in the popular design magazine Wallpaper, he claims that the potential of working with AI is utopian. That says a lot coming from someone considered by many as a futurist."
"He doesn't belong to that group, as he says that "AI is complementary, like having a conversation with a very intelligent friend." He even built a Carrara marble sculpture in collaboration with a robot! After reading Lovegrove's take on AI, I asked myself: Are design leaders prepared for this new AI era? Or, more precisely, what do they need to unlearn to stay relevant and lead their teams in a world where AI is reshaping how we create?"
"This might be a hard pill to swallow for some design leaders and any business leaders in general. Before we entered what we now call an AI-first world, AI felt like a frontier that was approaching slowly. Leaders could afford to experiment, pilot a few tools, let teams test them out, see what stuck... It was like a free buffet where everyone could try the new shiny thing without much risk."
Ross Lovegrove views working with AI as utopian and treats AI as a complementary collaborator, even creating a Carrara marble sculpture with a robot. Many design leaders remain skeptical of AI's role in design, but AI can function like an intelligent conversational partner. Design leaders need to reconsider assumptions about AI adoption and identify what must be unlearned to stay relevant. Treating AI enablement as merely a tooling decision is risky. Uncoordinated, free-for-all adoption can expose talent gaps within teams. Research on LLM-assisted data analysis highlights uneven benefits across users.
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